Austin’s newest studio rental location is
.com), which opened May 2012. It offers
four studios of differing sizes, and rentals
come with an assistant and all equipment.
The studios range from 1,000 square feet
to a small industrial studio painted black
to accommodate high-speed photography
with laser triggers. Studio rental costs
range from $70 to $95 hourly for the largest space, with longer-term rentals negotiated on a case-by-case basis. For priority
booking, PhotoGroup also has three levels
of membership, starting at $160 a month
and topping out at $415.
Other studios include Spirepix (http://
has a large studio of 1,200 square feet.
It costs $150 for a half day ( 5 hours)
and $250 for a full day ( 10 hours).
Students pay less, at $100 a half day,
$150 for a full day.
Red Rogue Studio (redroguestudio .com/
studio-rental/) measures 14 feet by 27
feet and costs $120 for two hours; $170
for four hours; and $300 for eight hours,
Austin photographers typically buy
their equipment online, since the only
viable store in town (Precision Camera)
is geared to amateurs.
For rentals, however, most turn to Texas
Grip ( www.texasgrip.com). Here the most
rented camera body is the Nikon D800
“because it’s the latest and greatest,” says
owner Taylor Jones. The D800 cost runs
$125 a day for the camera, a battery
grip and a memory card reader. The most
frequently rented Nikon lens is the AF-S
NIKKOR 24-70mm f/2.8G ED, which
costs $35 a day.
Texas Grip offers a discounted price
on weeklong camera and computer
rentals (the same as a four-day rate).
Rental prices for an iMac run $150
to $175 a day.
Lighting rentals are also popular,
especially Profoto Pro 7b’s. “We rent
everything à la carte because some
people just want to supplement their own
equipment,” Jones says. Typical cost for a
stand, a head and a pack is $110.
THE BOTTOM LINE
To rent: $270 per day for camera
body, lens and lighting.
THE BOTTOM LINE
To rent: $60 per hour.
Every photographer has a different approach to marketing, and expenses vary
widely. Washburn spends around $5,000
a year on Internet marketing (Google,
PhotoServe, Wonderful Machine and
Sourcebooks). He also occasionally does
mailers but says the return on investment
is very low.
Welch combines standard marketing
tactics like portfolios, direct mail and social
networking with a more unique approach
of donating time to sitting on boards of
photo © Craig Washburn < www.craigwashburn.com>
local nonprofits, which gets his name out.
“It has really helped me brand my business
and has provided good word-of-mouth,” he
says. While it’s impossible to put a dollar
amount on the time he donates, Welch
estimates his marketing costs at $2,000
to $3,000 per year.
Sports portraitist Chris Covatta’s marketing spend is almost all digital: He pays
around $4,000 a year for Web sites such
as PhotoServe, annual upgrades to his
Web site and his ASMP membership.
Kenny Trice has recently relied on
Campaign Manager (from Adbase/Agency
Access) for all his marketing and spends
around $375 monthly.
THE BOTTOM LINE
$4,000 per year.
HONK Y TONK: Ginny’s Little Longhorn Salon made a
swinging backdrop for this Volkswagen Tiguan during
Washburn’s shoot for a VW USA ad campaign.