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in photo studios near you—and if they aren’t,
you can be the one to start one.
Handle With Care
There’s often no substitute for getting gear
in hand, and while some qualities can’t be
measured in a retail showroom or trade
show floor, it can’t hurt to get as much hands-
on time as possible. Block off time on the
calendar to attend photo trade shows like
PhotoPlus Expo each year. Depending on
where you live, a local photo retailer remains
an excellent (if dwindling) resource for hands-
on time with newly released gear.
Buying gear is a down payment on your future, so it pays to invest wisely.
“I made sure I had a mid-range zoom lens
(purchased new) and a telephoto zoom lens
(purchased used),” Patiño says. “That got me
through 90 percent of the situations I was in. I
rented any other lenses I needed [but couldn’t
afford],” he says.
Ladzinski cautions against spreading money too thin. “I’d rather buy one really good
prime lens versus buying three mediocre lenses,” he explains. Don’t be afraid of the used
market, particularly if you have an opportunity to physically inspect the item in question,
he adds. “In my day, that meant pawn shops.
Today, it’s Craigslist.” EDU
THIS PAGE: What’s in Keith Ladzinski’s bags? Take a peek at some of his equipment for his still and motion projects.
I’D RATHER BUY ONE REALLY GOOD PRIME LENS
VERSUS BUYING THREE MEDIOCRE LENSES.”
— KEITH LADZINSKI