Fine-art photographer Adam Ryder’s photo book wasn’t the result of a detailed pitch or courting publishers.
And to sell his large-format prints, he didn’t find
an artist’s representative.
Now more than ever, emerging artists can
present—and sell—their work in professional
ways that are also cost-effective and accessible.
Using custom printer and book bindery
Conveyor Studio, Ryder created a small-format,
limited-edition “zine” for $1,000. His work—
elaborate composites of Levantine landmarks
and monuments from the 1920s and 1930s—
was printed with black-only ink on a lightweight
paper stock. He financed the project by “splitting
it into two print runs, which each cost about
$500,” Ryder says. The first half of the edition
sold out quickly, and Ryder used the money he
made to help pay for printing the final copies
(which also sold out).
His success didn’t go unnoticed. Conveyor
approached Ryder with the idea to expand the
zine into a limited-edition photo book that would
include a foldout map, gatefold panoramic and
an essay by a prominent art historian.
Joint Photographic Survey was published in
2016, and has made the rounds at art-book fairs
in the U.S. and Europe, growing Ryder’s visibility
as a photographer.
“The printed book has a longer life and
further reach than an exhibition,” says Christina P H O
THIS SPREAD: Two prints from Jordan Sullivan
sold on consignment via a parternship
between Uprise Art and artisanal home-décor brand Local + Lejos (opposite page);
Adam Ryder’s award-winning book, Joint
Photographic Survey, published by Conveyor
Labey, Conveyor co-founder and publications
director. “The book as a medium or counterpart
to a larger project is a lucrative way to share
your work, spread ideas and build a portfolio.”
Conveyor’s clients range from students and
independent artists making small editions to
galleries and universities making exhibition
and thesis books, often to test the water of
Your Art Here
Four publishing and curatorial brands creating opportunities
for new photographers. by Jessica Gordon